He said the stores no longer attracted the regular customers he used to enjoy chatting with. "We got our hours cut to the point where it was only the manager and assistant manager working by themselves for about three weeks," she said.ĭJ Hill, the manager of a GameStop store in a strip mall close to Pittsburgh, Pennsylvania, resigned in June after 18 years with the company, because he didn't like the direction in which the company was heading. She quit because of this in April, after six months on the job.
Pandiscio-Ferrero said morale was low among store workers because their pay had become unreliable. The previously unreported plans for GameStop's stores will run in tandem with the company's push into e-commerce, they said.Ī spokesperson for GameStop and Cohen declined to comment.Ĭohen faces an uphill struggle to reverse the fortunes of the stores, current and former GameStop employees said in interviews. To better understand the situation, Cohen has been turning up in stores around the United States unannounced, or "ghost-shopping", the sources said, asking not to be named.
Three people with first-hand knowledge of his strategy said he plans to breathe life into the stores by investing in what customers want and improving how employees can serve them. GameStop's largest shareholder, Ryan Cohen, joined its board in January and became chairman last month with a plan to revive stores and boost online sales. Little of that windfall has made its way to its run-down stores that have been losing customers to e-commerce platforms, such as Inc (AMZN.O), and discount retailers, such as Walmart Inc (WMT.N).
Despite this, GameStop capitalized on the stock trading frenzy driven by Reddit and other social media platforms earlier this year by selling more than $1.7 billion of new shares to investors.
0 kommentar(er)
